Elan and Destination Davos Klosters unveil the limited Edition “Davos Ski by Elan” at ISPO Shanghai — A Tribute to China and the Spirit of Winter Sports

At this year’s ISPO Shanghai, two iconic alpine brands, Elan and Destination Davos Klosters, officially unveiled the limited edition “Davos Ski by Elan”, a collaboration that celebrates winter sports heritage and pays homage to the birthplace of skiing: China.

The unveiling ceremony brought together leaders from across the global skiing industry, including Melanja Korošec, Senior Vice President of KJK Sports and strategic head of Elan; Albert Kruker, CEO of Destination Davos Klosters; and Alice Liang, founder and CEO of Beijing Snow ELAN.

A Cross-Continental Celebration of Ski Culture

Opening the event, Žiga Strehovec, product manager at Elan, introduced the unique connection between two alpine powerhouses: Davos, Switzerland — the original winter resort and innovator of mountain sports, and Elan, Slovenia — a company with 80 years of craftsmanship and a legacy of innovation, including the invention of carving skis and the world’s first foldable ski. “Two brands, both born in the mountains. Both with strong traditions. And today, they join together with one vision,” Žiga declared.

Inspired by History — Made for the Future

The collaboration began when Davos approached Elan with an idea: to create a ski that inspires people to discover Davos and connects with the roots of skiing, which trace back over 10,000 years to China. “From the start, we knew we were aligned in values, in purpose, and passion,” said Melanja Korošec. “Elan’s mission is to build the best ski equipment for lifetime skiing experiences, and the Davos Ski by Elan embodies that.”

"We're selling more than just a high-quality ski. We're inspiring people in China to dream of skiing in the Alps," said Kruker.“ The ski is a tribute to China’s inventive spirit, to winter sports culture, and to the birthplace of skiing itself.

The Davos Ski — Where Innovation Meets Symbolism

The limited edition Davos Ski by Elan is based on Elan’s revolutionary Voyager platform — a foldable, high-performance ski designed for smooth travel and world-class performance. Symbolising a bridge between continents, the ski was unveiled live at the ISPO stage and ceremonially handed to Alice Liang, who will lead its rollout in the Chinese market.

China at the Centre of the Journey

Alice Liang, a pioneer in China’s ski industry for over 20 years, expressed her excitement about bringing this collaboration to local consumers. “This project connects Chinese heritage with alpine innovation. It’s a meaningful step forward for the winter sports community in China.”